It’s reported that 66% of all email is opened on smartphones in the US. Your email or newsletter has to be readable on whatever device your subscribers use. Here are the 3 key design restrictions to consider when designing HTML emails: In fact, when it comes to the design part, any photo editor or layout tool will do the job. You’ll have to code it or get someone with professional HTML expertise to do so.īut if you do your creative work best in one particular tool, then go ahead and use that. You can’t simply export your design as an HTML email or automatically code your. Creating your newsletter or email in a graphic design program will make things more difficult for you down the line, however. The biggest advantage of using design software for the initial step of creating a newsletter is that you may be comfortable with particular design software. Getting started designing HTML newsletter 😉īut we’ll walk you through all possible options so you know exactly what you’re dealing with. We recommend you choose one single tool over three separate ones for this process (Sendinblue, preferably).
Or you can use one single tool for all three steps – an email marketing software. You can choose a separate program for design, coding and sending. There’s a multitude of programs you can use for all aspects of newsletter creation. Make sure it will arrive in your audience’s inboxes. Put the design into a programming language that email clients can render. Decide how it should look in your subscribers’ inboxes. When you’re learning to create an HTML email or newsletter, you need to recognize that there are 3 isolated steps that go into creation.
How to design, code and send an HTML newsletter Note, however, that in other industries, such as the legal realm and tech, plain text emails can perform better because they convey a degree of seriousness. You can mix and match colors, fonts and images in a way that captures your brand image. It’s equivalent to sending a website or a glossy advertising brochure directly to an inbox. You get to control exactly how the email will appear in inboxes. The biggest advantage of creating HTML emails over plain text is newsletter design.
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